DESIGN CAPACITY FREELANCE CLIENT PROJECT
PROJECT INCLUDES BRAND IDENTITY | PRINT SIGNAGE | DIGITAL SIGNAGE | IN-STORE ADVERTISING
Situated on State Highway 1 in the heart of the Waikato,
On the way cafe is a popular stop-off for travellers to refuel.
The cafe owners came to me for a full rebrand.
They wanted their cafe to be distinct, friendly and not feel commercial. This branding needed to reflect this being a family-grown business.
On the way cafe is a popular stop-off for travellers to refuel.
The cafe owners came to me for a full rebrand.
They wanted their cafe to be distinct, friendly and not feel commercial. This branding needed to reflect this being a family-grown business.
The key phrases they wanted represented in the look and feel were light-hearted, playful and coffee-centric.
Building sign
Logo variants
Brand guides
TV menu screens
Loyalty stamp card
Takeaway coffee cup
Brand assets
