DESIGN CAPACITY CREATIVE DESIGNER AT WISE MANAGEMENT SERVICES
PROJECT INCLUDES BRAND IDENTITY | WEBPAGE | SOCIAL MEDIA AD CAMPAIGN | T-SHIRT CAMPAIGN | COLLATERAL | OFFICE TEMPLATES
Le Va for Youth is the youth-focused branch of the Pasifika mental health service entity, Le Va. It's home to resources to support the wellbeing of young people and their families.
The brand programme's visual identity centres around fluidity and movement. The morphing colours reflect the ever-changing growth that happens throughout the adolescent stage of life.
Website landing page
Quick brand guides
Facebook carousel ad
Microsoft PowerPoint Presentation slide deck backgrounds
Co-branded pull-up banner
Lockdown project for youth; DIY tie-dye t-shirt pack campaign
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This campaign was an initiative to keep our youth engaged during the Covid lockdowns. Sending each participant their own kits to allow them a creative outlet and interact with the brand. This meant they were creating something unique that they could wear and be proud of, while representing Le Va in their bubbles.
The kits included a plain white t-shirt with minimal 'Le Va' branding, a set of coloured inks, gloves, rubber bands and an instructional sheet – all couriered to their front doors.
[The T-shirt project did not come to fruition. Images featured above are mockups only]
