DESIGN CAPACITY CREATIVE DESIGNER AT WISE MANAGEMENT SERVICES
BRAND DEVELOPMENT | COLLATERAL DESIGN | PRODUCT PHOTOGRAPHY
MHFA is a programme that facilitates courses to equip participants with the knowledge and skills to provide initial support to others through mental health crisis.
My job was to develop a visual identity for each programme that represents the cultural diversity of Aotearoa using the Mānuka flower as a primary brand asset and maintain brand unity with parent brand, Te Pou.
The brand is based around the Mānuka flower as it represents healing. Throughout the branding, the Mānuka features at all stages of life – from seed to bud, fully grown, then a mature bush. This reflects tāngata whai ora at their stage of life. Each of the workshops will be tailored to these stages.
The brand is based around the Mānuka flower as it represents healing. Throughout the branding, the Mānuka features at all stages of life – from seed to bud, fully grown, then a mature bush. This reflects tāngata whai ora at their stage of life. Each of the workshops will be tailored to these stages.
Merchandise pack for workshop participants
Merchandise pack for MHFA Youth workshop participants
